The power of people, brands and experience

With the right people, we bring brands to life:
on the shop floor, at events and in every experience.

Our story

ColorCrew was founded in 1993 by Ingrid Burger, a pioneer with a passion for beauty, marketing and the customer experience. What began as a small office has grown into a household name in the world of cosmetics and retail. For over thirty years, we have been providing the best talent for the most prestigious brands and have become a trusted partner for brands that prioritise the customer experience.

Our team is at the heart of that success: over 450 professionals, carefully selected and trained through our own ColorCrew Academy. There, they learn everything about perfume, skincare and make-up, as well as style, service and storytelling: qualities that bring brands to life on the shop floor and at events.

What began as a beauty specialist has since grown into a full-service agency specialising in beauty, fashion and luxury. From Groningen to Brussels, brands such as Chanel, Dior, Estée Lauder, L’Oréal, Sol de Janeiro and Skins Cosmetics rely on our professionals. De Bijenkorf has also been working with us for years, a partnership built on quality, service and trust. As the market leader in the Netherlands and the only full-service agency operating in the Netherlands, Belgium and Luxembourg, we continue to grow every day in terms of people and brands.

The people behind the growth

Today, ColorCrew is led by Pierre Meij and Chris Reijers, whilst Ingrid Burger remains involved as an Educator and Director of the ColorCrew Foundation. Together, they are building on the strong foundations laid by Ingrid Burger. They maintain the same focus on people, brands and experience, but bring a fresh perspective on growth and innovation. 



Pierre is a familiar face in the world of beauty and fashion. He knows the market, the brands and the people like no other. With his experience and eye for detail, he ensures that the right people are in the right place, day in, day out. His knowledge, energy and sense of humour make him the beating heart of the operation.

Chris focuses on innovation, strategy and international growth. Under his leadership, ColorCrew expanded into Belgium and the fashion industry, where the customer experience is just as important as sales. He is building for the future through new services, digitalisation, new markets and the development of new talent.

Together with a dedicated team of planners, account managers and trainers, they ensure that everything runs smoothly: from recruitment to execution, and from pop-up events to high-profile events. We are known for our reliability, speed and solution-oriented approach: whether it’s a long-term partnership or a last-minute request, we ensure the highest standards of quality.

We are building the future with ambition, but we never forget what made us great: the people behind the brands.

The driving force behind ColorCrew

Nina Hoetjes

I really enjoy working as an Account Coordinator at ColorCrew! It’s a friendly company where no two days are the same – it’s precisely that dynamic atmosphere that energises me. I love the variety and vibrancy of my work. In my spare time, I enjoy going out and about with my family or relaxing on a sunny terrace with friends.

Lotte Haak

I recently joined ColorCrew as an account coordinator, working in the friendly team with Bo and Nina. In February, I started the Office Management Support course at Talland College in Alkmaar, and that’s what ultimately brought me here. On Mondays I’m back at school, and from Tuesday to Friday I work in the office, helping out wherever needed. I’m from Andijk and in my spare time I love nothing more than shopping (online or in the shops), make-up and music. On my free evenings and at the weekend, I enjoy going out with friends. Whether it’s a spontaneous drink in town, watching a film or a series in bed, or a last-minute games night: I’m always up for it!

Jade Cook

My name is Jade Cook and I have been working for ColorCrew since July 2025. At ColorCrew, I handle a wide range of tasks. For instance, I am often the first point of contact for clients and crew members, but I also focus on scheduling and administrative tasks. I love a lively atmosphere, so I enjoy spending my free time with friends and family.

Fenna van Geloven

I really enjoy working as an account manager at ColorCrew. I get a lot of energy from the varied nature of the work and the close contact with clients and the crew. I thoroughly enjoy building strong relationships with clients, which I do across the Netherlands, Luxembourg and Belgium.

Céline Laoût

For me, HR is about more than just contracts and rules; it’s about building connections; “Balancing people and the organisation – that’s what drives me.”

Anouk Eelman

At ColorCrew, you’ll usually find me right where the action is: on the shop floor. As a field manager, I act as the link between the office, the counters, the locations where our crew are based, and, of course, the crew themselves. I make sure everything runs smoothly (and sort things out if it doesn’t). I coach and mentor our crew, something I really enjoy doing. Having worked on the shop floor myself, I know how it feels and I get a real buzz from seeing others grow. I monitor quality and am always on the lookout for ways to do things better, smarter or more enjoyably. With plenty of energy, commitment and a healthy dose of humour, I make sure everyone can get on with their work.

In my spare time, I enjoy spending time with my family, socialising, keeping fit, and I’m always up for a party!

Astrid Hughes

As a trained make-up artist specialising in special effects, I made a conscious decision to combine my creative background with a stable and varied career. In 2025, I joined ColorCrew as an Account Coordinator, where I further developed my organisational skills and my understanding of team dynamics.

The variety and energy of my work motivate me every day to give it my all. In my spare time, I enjoy spending time with my family and continuing to explore and develop my creativity.

Benay Weltevreden

At the age of 25, I fell in love with everything to do with personal grooming. This turned into a hobby that got a bit out of hand, eventually resulting in the publication of a book: The Brown Beauty Book. I trained as a make-up artist and spent years working with great pleasure for companies including MAC Cosmetics and NARS. I stumbled into IT recruitment by chance in 2023, but my love for beauty remains, and after a slight detour, I’ve now had the best of both worlds at ColorCrew since 2025: working with people in the industry I lost my heart to. Because I can connect with people quickly and easily, and have worked myself in the very roles we are recruiting for, this comes in very handy in my role as a recruiter. My priority is ensuring every candidate feels at ease, so that I can best assess where there are great matching opportunities.

Bo van der Meij

Although beauty was never the career path I expected, given my background, it turns out to be a hidden passion! At ColorCrew, I’m an Account Manager. Here, I get to support wonderful brands such as NARS, Dior, Charlotte Tilbury and Skins. In this role, I’m a proactive contributor and I love taking care of everything from A to Z, so the brands don’t have to lift a finger! Although I usually don’t like being woken up at night, I’m happy to make an exception for a cosy get-together, a film night or a sushi dinner! As for the clean-desk policy at the office, let’s just say I put my own spin on it, despite my attempts to tidy up. But I solemnly promise that my home looks much tidier!

Chris Reijers

From working in marketing and recruitment to attracting new clients in luxury retail and travel, I get excited about just about everything! I love thinking on my feet and making things happen. Everyone in the office says I’m a bundle of energy (and I can’t really deny it…).

Denise Bruin

I’ve been working as an Account Coordinator at ColorCrew since 2023, where I thoroughly enjoy organising everything for the accounts I’m responsible for every day. No two days are the same, and it’s precisely that variety that energises me. Both at work and in my personal life, I can indulge my love of fashion and beauty, and I enjoy being creative with it. In my spare time, I love getting out and about; whether it’s a day out with my partner and our two children or an evening with family and friends, I enjoy it all. In between all these lovely moments, I can also regularly be found at the gym or on the padel court.

Margot de Haan

My background is in the beauty industry, where I worked in a shop for a year and a half. That was the perfect start, because I’ve now been happily working at the office for eight years. As an Account Manager, I act as the link between our wonderful brands and the real world.

As an Account Manager, I act as the link between our wonderful brands and the real world. The best thing about my job? Building relationships with customers and the crew. I’m a real organiser and like to be involved from start to finish, so that I can take the pressure off the brands and they can really shine in-store. I’m proud of our club, where everyone is treated equally and we make the most of beauty together.

Meine Hospes

Hello, I’m Meine! I’ve been working at Colorcrew since October 2024. I started out focusing on Finance, HR and Legal, but have since progressed to a broader role as Operations Manager. In this role, I’m responsible for optimising processes and managing the account teams. Together, we’re constantly working to improve the organisation and strengthen our services. Coordinating, organising and bringing structure to things gives me energy – I love it when everything runs like clockwork. So, with my personality and experience, I can really thrive in this role!

My career began in the hospitality industry, where I spent many years working as a maître d’/sommelier in Michelin-starred restaurants, an F&B Manager in hotels and an Operations Manager in the food industry. Hospitality and organisation are in my blood.

In my spare time, I enjoy good food and a glass of wine, preferably out and about. I also love going to the theatre with my husband, going on lovely trips and spending cosy evenings with friends – always with good food and drink. Together with my colleagues, I make sure our customers are satisfied and that our team is happy with us as a company. Because job satisfaction and a great working relationship are our top priorities!

Pierre Meij

For over 12 years, I have been the proud and (mostly) happy owner of ColorCrew (together with Chris since 2024). You can come to me for creative solutions, beautiful projects, tight schedules and honest advice. I have a wonderful network in the beauty and luxury sector and love gathering information and making connections. My motto: There’s always room for improvement, and problems are solved before they arise. Sounds great, but of course I know better than anyone that we work with people! And we cherish those people!

Teun Smit

I’ve been working at ColorCrew for over a year now and really enjoy being part of the Finance team.
Within the team, I’m responsible for the bookkeeping and make sure everything runs smoothly on the financial side. I also handle the administration for the freelancers who work with us – from checking to processing their invoices. And if my colleague Renate is ever away, I’m happy to take over her duties.
That way, we work together to ensure everything behind the scenes continues to run smoothly.

Renate Abels

I have been enjoying my work at ColorCrew for the past few years and am part of the Finance & HR team. I am responsible for payroll and contract management, as well as various other administrative tasks within the organisation for the Netherlands and Belgium. I find the beauty industry a fun and dynamic place to work, especially during the busy festive season.

In my spare time, I enjoy music, dancing, a nice walk, reading, going on fun trips, and the beach and sun. I am the mother of two grown-up daughters and live with my cat, Macy.

Rick van Willigen

My name is Rick and at ColorCrew I’m responsible for IT, Finance & Facilities. That covers the PCs, back-office systems, planning software, the accounts, communication tools, the vehicle fleet, premises and everything else needed to keep our business running smoothly! I’ve been working here for over 10 years now and I’m still really enjoying it. My husband Pierre is one of the partners at ColorCrew, so we often talk about work at home too. Despite that, I still have plenty of time for fun city breaks, museum visits, beach holidays and keeping our garden in order!

Roos Kenter

As an Account Coordinator at ColorCrew, I’m absolutely in my element! I’ve always been interested in the beauty industry, so how great is it that I get to work in it every day? I’m quite a perfectionist and I love it when everything runs smoothly and is organised down to the last detail. No two days are the same, and it’s precisely that variety that makes my job so enjoyable and rewarding. Together with my lovely colleagues, I really enjoy working in our lovely office in Alkmaar!

Simone Koster

My name is Simone and I have been working at ColorCrew since 2023. My role within the company is varied and includes handling administrative tasks, scheduling crew members for the best shifts, and acting as the first point of contact for both them and our clients.

Outside of work, I like to keep active: at sunrise, I go for a run on the sea wall with my dog, hit the gym, or go for a ride in the woods on my horse. Later in the day, I like to meet up with friends for a drink. I’m known for always being on the go and not liking to sit still.

Steven Jans

As Training & Education Manager, I develop and deliver training programmes for our team. Luxury brands entrust us with their brand DNA, and I believe it is important that we translate this into the workplace in an inspiring, clear and distinctive way.

I work closely with clients, account teams and account coordinators to ensure that training programmes are tailored to both the brand and real-world practice. Whether it’s product knowledge, storytelling, customer service or sales techniques, my aim is to ensure that our team goes about their work armed with knowledge, confidence and enthusiasm.

In my spare time, I enjoy making perfume. For me, just like in training, it’s all about the experience, the feeling and the craftsmanship.

Tzipporah Bosse

As an Account Manager, I am passionate about building strong partnerships and supporting my clients. I joined ColorCrew as an intern in 2019 and have since progressed to my current role. I am proud of our organisation, where equality is central and where colour and beauty come together in the broadest sense of the word.

In my role, I’m responsible for a range of fantastic brands, and I dedicate myself every day to helping customers, taking the pressure off them and, above all, making them happy. That gives me a huge boost! Outside of work, I don’t officially have any hobbies, but I enjoy spending time with family and friends, going to a good concert, having a bite to eat and a drink, and watching football on Sundays.

Wandy Niang

My name is Wandy and I’m the point of contact for various clients, including Modehuis Pauw, BMW and Eindhoven Airport. I’m based in Eindhoven and work as an account manager at ColorCrew, where I’ve been working for almost two years now and really enjoy it. What I love most about my job is the variety. One day I’m working on fashion and beauty (right up my street), and the next I’m dealing with completely different worlds, such as BMW or Eindhoven Airport. That’s exactly what makes it so enjoyable, because no two days are the same. I’m really into fashion and beauty myself and love being able to combine that with my work. That mix of creative clients and more corporate clients ensures it never gets boring and that I experience something different every time!

Always top quality

We provide well-trained and presentable professionals. Not just people to fill a gap, but individuals who truly align with your brand and enhance the customer experience.

A reliable partner

Brands such as Chanel, Dior, Estée Lauder and De Bijenkorf have relied on our expertise, service and consistent quality for many years.

Focus on growth

Our crew receives guidance, training and the opportunity to develop through the ColorCrew Academy. This professionalism is evident in every brand they work with.

Always available

Always on handWe respond quickly, work with you to find solutions, and are available seven days a week. From urgent requests to brand activation: we make sure there’s always someone on hand.

From Groningen to Luxembourg: we’ve got you covered

Whether it’s a pop-up, a brand launch or ongoing in-store support, we always ensure there’s someone on hand. With over 450 professionals across the Benelux, we can always provide the right match, wherever you want to be visible. The dots on the map show where our staff live and where they have been working recently.

Training, development and career progression

At ColorCrew, we believe that quality starts with the right preparation. That’s why we set up the ColorCrew Academy: our own training programme in which every crew member develops the knowledge, skills and mindset needed to excel in beauty, fashion and luxury.

Our Academy offers comprehensive training programmes for Perfume Ambassadors, High Fashion Advisors, Skincare Experts, Make-up Artists and Hospitality staff. The training goes beyond mere product knowledge: we focus on presentation, service and the art of hospitality. We also provide training in upselling, cross-selling and luxury retail, ensuring our team is always fully prepared for their work.

No one is sent out onto the floor without proper training. New crew members undergo an average of more than six hours of training before they are deployed. This ensures that our customers work with professionals who understand their brand, and that our staff continue to develop their skills.
The training sessions are led by master trainer Steven Jans, alongside inspiring guest speakers from the industry. New training sessions are scheduled every week, so that we continue to invest in growth and quality. For our people, our clients and the brands we work for.

Doing good is part of what we do

At ColorCrew, it’s not just about great brands and a strong team, but also about making an impact beyond our own field. That’s why we set up the ColorCrew Foundation.

Our foundation supports projects that promote equal opportunities for girls and women worldwide. For example, we support Padmad Kenya, an initiative that provides reusable menstrual products to girls in Africa. In many regions, they are unable to attend school during their periods, causing them to miss out on education. Thanks to these products, they can continue to attend lessons, which directly leads to more opportunities and a better future. Through our donations, we have now helped over 300 girls access sustainable products and equal educational opportunities.
Our commitment doesn’t stop at the Foundation. Our crew also plays its part through the ColorPoints programme: staff can donate their saved points and ColorCrew doubles every donation, so that together we can make an even bigger difference.

In an industry where over 95% of our workforce are women, this feels like a worthwhile and natural goal. Because for us, creating opportunities goes beyond the workplace alone.

Our markets and growth

We have been operating in the Netherlands for over 30 years, and since 2023 we have also been active in Belgium and Luxembourg; in 2025, we will be launching our operations in Germany. Find out here where we operate and what services we offer in each country.

Our markets and growth

We have been operating in the Netherlands for over 30 years, and since 2023 we have also been active in Belgium and Luxembourg; in 2025, we will be launching our operations in Germany. Find out here where we operate and what services we offer in each country.

Updates

Stay up to date with ColorCrew

Whether you’re part of our crew or working with us as a brand, our newsletters will keep you up to date with everything happening at ColorCrew. Receive updates on new projects, training courses, collaborations and developments in the worlds of beauty, fashion and luxury. We also share news from the ColorCrew Academy, highlights from our clients and stories from the people behind the brands.

For Crew

Stay up to date with job vacancies, training courses, behind-the-scenes insights and inspiring stories from the field.

For Clients

Receive updates on our services, partnerships and new initiatives at ColorCrew.