Beauty, Fashion & Luxury: You make the difference

BMW stands for comfort, luxury and driving pleasure, and we play our part in that! In selected showrooms across the Netherlands, our hostesses ensure you receive a warm welcome. They are the first point of contact when you step into one of these showrooms and help to create a welcoming and professional customer experience.

As a partner of Bobbi Brown, part of the Estée Lauder Companies, we provide professional and presentable staff for the counters within De Bijenkorf. Our teams offer personalised make-up advice, conduct product demonstrations and run make-up classes, ensuring that customers not only find the right products but also learn how to apply them themselves.

Within the corporate environment of the Estée Lauder Companies, our team members work closely with other brands on the shop floor. They support one another where necessary and help to create a strong, unified brand experience.
We are always on the lookout for enthusiastic and service-minded crew members who, with a passion for beauty, can inspire and advise our customers.

Boss is part of the fantastic Coty portfolio, for which we regularly run Coty Sales Force promotions. During these promotions, our Fragrance Experts are on hand to advise customers and bring Coty’s brands – including Boss – to life on the shop floor. As well as Boss, we also work with brands such as Gucci, Burberry, Chloé, Marc Jacobs, Kylie Cosmetics, Lancaster and Calvin Klein.

Burberry is part of Coty’s impressive portfolio, for which we regularly run Coty Sales Force promotions. During these promotions, our Fragrance Experts advise customers and promote Coty’s various brands – including Burberry – on the shop floor. In addition to Burberry, Coty’s portfolio also includes brands such as Gucci, Boss, Chloé, Marc Jacobs, Kylie Cosmetics, Lancaster and Calvin Klein.

Carolina Herrera is synonymous with elegance and iconic fragrances – and our Dream Team brings this to life in Douglas and ICI PARIS XL stores across the Netherlands and Belgium. Our Fragrance Experts advise customers, create a luxurious shopping experience and share their passion for the brand’s signature scents. Within PUIG, we also work for Rabanne and Jean Paul Gaultier.

Cartier has been part of our portfolio since 2025. We are incredibly proud to be working on Cartier’s fragrance range. Our fragrance ambassadors introduce Cartier’s clientele to the Maison’s iconic fragrances in an elegant manner. Their aim is to create a memorable customer experience and achieve the desired results for Cartier within the fragrance category. Every Cartier fragrance has a distinct character. According to perfumer Mathilde Laurent’s vision, Cartier’s fragrances evoke different emotions. They are timeless and elegant, thereby embodying the values of the iconic Maison.

The House of Chanel is renowned worldwide for its luxury, timeless elegance and signature French “chic”. Founded by Coco Chanel, her vision of simplicity, refinement and style remains the cornerstone of the brand. In the world of beauty, this translates into polished, elegant looks that are subtle, stylish and confident.
For Chanel, we deploy an experienced and versatile team at the counters in De Bijenkorf. Our team members advise customers on fragrances, skincare and make-up, thereby creating a personalised and luxurious shopping experience.

We also support Chanel with promotional activities at Douglas and ICI PARIS XL. During these promotions, our crew members ensure visibility, engage with customers and drive sales, whilst bringing the brand to life in a professional and presentable manner.

Dior Beauty embodies the world of haute couture: elegant, refined and always with a touch of daring. It is a brand that approaches beauty as an art form, where iconic fragrances, innovative make-up and luxurious skincare come together to create an irresistible experience.

In this spirit, we are bringing Dior Beauty to life at various locations across the Netherlands and Belgium. Our teams are on hand at the counters in De Bijenkorf and INNO, and also provide support for promotional activities at Douglas and ICI PARIS XL. Wherever we are, we ensure a consistent and sophisticated brand experience that reflects the world of Dior.

Jo Malone London is a luxury British fragrance house renowned for its elegant, refined and minimalist scents and the art of gift-giving. The brand is all about combining and ‘layering’ scents to create a personal and unique signature. At Jo Malone, the presentation of the gift is just as important as the contents, making every product a special experience.

For Jo Malone London, we deploy experienced staff to the counters within De Bijenkorf. Our teams advise customers on fragrances, create personalised fragrance combinations, and handle the wrapping and presentation of gifts with an eye for detail. Storytelling and the art of gifting are central to this, ensuring that every customer experience is unique and inspiring.
Within the corporate structure of The Estée Lauder Companies, our team members often work closely with colleagues from other brands, such as Tom Ford Beauty. In this way, they support one another on the shop floor – for example, during busy periods or during breaks – and work together to deliver a consistent, high-quality brand experience.

Skins has been a long-standing partner of ColorCrew since 2017, providing regular support for pop-ups and counters at De Bijenkorf. As part of this partnership, we bolster the permanent team with extra staff when needed, for example during busy periods, product launches and events.

Our role is wide-ranging: we support various brands within Skins and ensure that there are always professional, well-trained staff on the shop floor. Thanks to our flexibility, we can adapt quickly and respond to the changing needs of the shop and the brands, whilst at the same time maintaining the quality and image that befits Skins and De Bijenkorf.

As a proud partner of Dyson, we have built up a team of dedicated Dyson Experts who, alongside Dyson’s permanent staff, work in various stores across the Netherlands. We support the Beauty category in all Bijenkorf branches, and our team can regularly be found in the Dyson Demo Stores in Amsterdam, Leidschendam and Roermond, as well as in the Mall Demo Zone in Utrecht. Our teams provide expert advice, product demonstrations and an optimal customer experience. We are always looking for enthusiastic and commercially-minded crew members who can inspire and advise consumers on Dyson’s innovative products with passion and energy.

Drunk Elephant is all about ‘biocompatible’ skincare: products free from the Suspicious 6™, allowing the skin to recover and regain its balance (‘Drunk Break™’).

The brand is known for its Skincare Smoothies, where you mix products to create a personalised routine for the day — for healthy, glowing skin without the fuss.

We are delighted to be running promotions for Drunk Elephant across the various Douglas stores. Our experts help customers put together their own personalised ‘smoothie’ and introduce them to the fun, effective world of this cult brand. No empty promises, just ingredients that the skin truly recognises and embraces.

Estée Lauder has shaped the modern beauty industry. Founder Estée Lauder believed that “every woman can be beautiful”. The brand is synonymous with high-performance skincare that delivers clinically proven results and a luxurious feel. Iconic products such as the Advanced Night Repair serum have made it a global favourite.
Our team advises customers at the Bijenkorf counters on skincare, helps them choose the right routine and sometimes collaborates with Clinique and La Mer to ensure the best possible experience. We are looking for service-minded and knowledgeable team members who can inspire customers with their expertise, passion and sophisticated demeanour.

Gucci Beauty brings luxury, colour and creativity to the shop floor – and we’re helping to make that happen! Our make-up artists are on hand at selected Douglas stores in the Netherlands and Belgium to inspire customers, create make-up looks and represent the brand with passion. It’s all about advice, experience and a touch of glamour in every interaction with customers.

Guerlain is the epitome of luxury and history. Since its founding in Paris in 1828, the brand has transformed the world of beauty. A defining moment in this history was 1853, the year in which Guerlain launched its first iconic fragrance: Eau de Cologne Impériale. Created especially for the French Empress, this marked the beginning of a legacy that has continued for almost two centuries.

Today, we bring this rich French art de vivre to Dutch high streets. We are proud to manage Guerlain’s in-store promotions at Douglas and ICI PARIS XL.

Drawing on our expertise at the exclusive counters in De Bijenkorf in Amsterdam and Rotterdam, we bring the magic of the legendary bee bottle and the refined fragrances of this masterful house to life for the modern consumer.

Hourglass embodies modern luxury with a conscious vision: innovative make-up that combines performance and ethics. The brand is a pioneer in luxury, cruelty-free beauty and is renowned for its refined textures, radiant finishes and iconic complexion products that let the skin shine through.

At De Bijenkorf, we bring the world of Hourglass to life with our trained counter teams. Here, we provide a personalised, high-quality service and a brand experience that reflects Hourglass’s elegant and minimalist signature style.

Jean Paul Gaultier is anything but ordinary – and this is reflected in the iconic fragrances and the in-store experience created by our Dream Team. In selected Douglas and ICI PARIS XL stores across the Netherlands and Belgium, our Fragrance Experts invite customers to sample, discover and enjoy the unique world of JPG. Within PUIG, we also work with Carolina Herrera and Rabanne.

Kiehl’s is a New York-based pharmacy brand dating back to 1851, renowned for its personalised advice, naturally inspired ingredients and scientific approach. Edgy, accessible and always focused on a healthy skin barrier, with icons such as Mr Bones and the sustainable ‘Future Made Better’ programme.
Our team advises customers at the counters in De Bijenkorf, at the flagship store in Amsterdam and during promotional events. With their expertise in skincare and dressed in their iconic white lab coats, they ensure a professional and authentic Kiehl’s experience. A background as a beautician is an advantage, ensuring that customers receive the best possible service with knowledge, passion and style.

In 2026, in addition to its own stores, Kiko Milano entered into a partnership with Douglas in the Netherlands and Belgium. Kiko Milano identified a clear need: strong, professional profiles that align well with the brand and can be deployed during peak periods, such as public holidays and promotional campaigns.
To ensure we can respond to this effectively, we have put together a permanent, dedicated team. This team has been specially trained by Kiko Milano, meaning they not only possess product knowledge but also convey the right brand experience and energy on the shop floor. In this way, we ensure consistent quality and a strong brand presence within Douglas.

We are fully committed to L’Oréal, undertaking a wide range of activities: from sampling campaigns for fragrances and skincare to in-store promotions for perfume, make-up and skincare. Our teams also man the counters of brands such as Armani, YSL and Lancôme at De Bijenkorf, and are regularly present at inspiring events. With passion and expertise, our beauty experts advise customers, create experiences and help make L’Oréal brands visible and unforgettable.

Le Labo is a vegan fragrance house centred on craftsmanship, individuality and a unique olfactory experience. Handcrafted perfumes, minimalist packaging and distinctive, powerful scents give the brand a cool, urban edge. Upon purchase, the perfumes are labelled and personalised at the counter, ensuring a truly personalised experience.
Our team advises customers at the counters in the various Bijenkorf branches, shares the story behind each fragrance and ensures that every purchase is carefully personalised. Storytelling and a passion for fragrance are at the heart of what we do, ensuring that every customer enjoys a unique and inspiring Le Labo experience.

Lancaster is the leading brand in sun care and also offers wonderful skincare ranges that nourish and repair the skin. During our promotions at Douglas, our beauty experts advise customers on the perfect combination of sun protection and daily skincare. This way, everyone can enjoy the sun safely whilst keeping their skin healthy and radiant – the ultimate balance between protection and luxury.

Laura Mercier is all about effortless beauty: a fresh, refined look that lets the skin shine through rather than concealing it. With iconic products and soft, luxurious textures, the brand helps to create a natural glow that always feels chic and timeless.

At De Bijenkorf, our trained teams represent Laura Mercier at the counter. We provide a personalised and elegant service, helping customers find the perfect complexion and a look that feels effortless and natural.

Marie-Stella-Maris is renowned for its high-quality skincare products and strong focus on sustainability and social impact. It is a brand with a clear vision, where quality and purpose come together.

We provide a range of staffing solutions for Marie-Stella-Maris’s boutiques in the Netherlands and Belgium. This enables us to support the shops during busy periods and cover for staff absences through the experienced and flexible deployment of additional staff.

In addition, we handled all staffing for the counters in Düsseldorf and Frankfurt. We provided a comprehensive solution: the staff were on our payroll, our team took operational responsibility for the counters, and we handled reporting to the client. In this way, we take the pressure off the brand entirely and ensure a consistent, high-quality brand experience on the shop floor.

MAC Cosmetics is a brand within the Estée Lauder Companies that focuses on artistry and inclusivity. MAC continues to champion creativity and the message: “All ages, All races, All genders”. The brand was developed for make-up artists but is accessible to everyone, and is a driving force behind the scenes at Fashion Weeks worldwide.
For MAC Cosmetics, we deploy a creative and expert team to the counters at De Bijenkorf and various Douglas branches. Training as a make-up artist is essential for providing personalised advice to customers and applying products professionally. A proactive approach at the counter ensures that every customer enjoys as personalised a make-up experience as possible and finds inspiration.

NARS was born out of an artistic vision in which make-up knows no rules, but is a means to create, play and reinvent yourself. The brand is renowned for its intense pigments, unexpected colour combinations and iconic products that give every look its own character.

At our counter in De Bijenkorf, we bring this creative world to life. With our trained teams, we ensure an inspiring and personalised experience, challenging customers to discover colour and create their own interpretation of beauty.

Pauw Fashion House stands for luxury, quality and personalised service, and that is exactly what we support! With boutiques across the Netherlands, we deploy sales assistants who support branch managers and advise customers on putting together outfits. At Pauw, it’s all about a sense of style and a personalised approach, ensuring that every customer enjoys a luxurious shopping experience.

As part of PUIG, alongside brands such as Jean Paul Gaultier and Carolina Herrera, we support Rabanne with promotional activities at Douglas and ICI PARIS XL in the Netherlands and Belgium. Our Fragrance Experts bring the world of Rabanne to life on the shop floor and create a powerful, luxurious brand experience that leaves a lasting impression.

Sol de Janeiro is inspired by the Brazilian lifestyle and is all about warmth, confidence and celebrating yourself. The products are renowned for their iconic scents, nourishing formulas and that signature summer glow – all year round.

As Sol de Janeiro’s exclusive partner, our carefully trained team manages both the counter at De Bijenkorf in Amsterdam and the backwall at De Bijenkorf in Rotterdam. Every day, we bring the brand’s energy and experience to life on the shop floor.

Tom Ford Beauty embodies modern luxury, sensuality and unmistakable glamour. Founded in 2005 by Tom Ford, following his influential work at Gucci and Yves Saint Laurent, the brand is a paragon of high-end, niche fragrances and luxury beauty. The Private Blend collection, featuring icons such as Tobacco Vanille and Lost Cherry, is Tom Ford’s personal fragrance laboratory, where every scent tells a story and has a distinct character.

Our team advises customers at the Bijenkorf counters, often in collaboration with Jo Malone London. With their expertise in fragrances and storytelling, they create a unique, personalised and luxurious experience, transporting every customer into the world of Tom Ford.

Victoria Beckham Beauty embodies modern luxury with a minimalist, sophisticated aesthetic. The brand combines high-performance formulas with a clean approach to beauty, inspired by Victoria Beckham’s signature style and vision. Timeless, elegant and effortlessly chic.

As a partner of Victoria Beckham Beauty, we support the brand at KaDeWe in Berlin, where we are temporarily providing the staff. We also staff the shop at De Bijenkorf in Amsterdam, where our trained team brings the premium brand experience to life every day.

YSL Beauty embodies bold luxury and Parisian attitude, where high fashion and beauty come together in iconic make-up, fragrance and skincare. The brand stands for self-expression, daring and a modern, glamorous look that always dares to go that extra mile.

As part of the L’Oréal counters, we operate in various Bijenkorf stores, where our trained teams bring the world of YSL Beauty to life on the shop floor every day. We also regularly provide support for the brand’s events and activations, such as the YSL Beauty Light Club pop-up at Amsterdam Central Station and at festivals like Lowlands, where we translate the energy of YSL Beauty into unique make-up and experiential moments.