YSL Beauty embodies bold luxury and Parisian attitude, where high fashion and beauty come together in iconic make-up, fragrance and skincare. The brand stands for self-expression, daring and a modern, glamorous look that always dares to go that extra mile.
As part of the L’Oréal counters, we operate in various Bijenkorf stores, where our trained teams bring the world of YSL Beauty to life on the shop floor every day. We also regularly provide support for the brand’s events and activations, such as the YSL Beauty Light Club pop-up at Amsterdam Central Station and at festivals like Lowlands, where we translate the energy of YSL Beauty into unique make-up and experiential moments.