Gisou has partnered with ColorCrew as its promotional partner for the brand’s continued rollout at Sephora in Belgium and de Bijenkorf in the Netherlands. From our offices in the Netherlands and Belgium, we support Gisou with the planning, recruitment, coaching and day-to-day management of the sales teams on the shop floor.
The entire preparation process was developed in close collaboration with Gisou’s teams in Amsterdam and Paris. By aligning at an early stage on the desired profiles, brand experience, training requirements and commercial objectives, we were able to assemble a team that was fully prepared to represent the brand in the right way from day one.
Our multilingual Beauty Advisors speak Dutch, English and French depending on the location, enabling them to advise customers in both markets in a personal and professional way. They combine in-depth product knowledge with a strong commercial focus, translating Gisou’s distinctive brand world into a personalised in-store experience.
From the very start, the teams delivered immediate results. Sales performance exceeded expectations, confirming the importance of a carefully selected, well-trained and highly engaged team.
In addition to planning and team management, ColorCrew also provides structured reporting. Sales results, customer feedback and insights from the shop floor are collected and shared with Gisou, providing the brand with up-to-date information to continuously optimise the activation and support its further rollout.
We are proud of Gisou’s trust in ColorCrew and look forward to continuing to support the brand’s growth in the Netherlands and Belgium.