KIKO Milano has selected ColorCrew as its exclusive staffing partner for the Benelux region. This decision follows the brand’s strategic expansion into retail partners such as Douglas and INNO.
ColorCrew is responsible for deploying brand ambassadors at 38 of Douglas’s flagship stores and various INNO branches.
During the selection process, ColorCrew stood out in three key areas:
- Full coverage within the Benelux
- Specialist beauty ambassadors
- Advanced dashboarding and performance tracking
In addition, the integrated loyalty programme plays a key role in boosting engagement and retention within the teams.
This partnership enables KIKO Milano to systematically improve brand consistency, visibility and sales performance.