Following a strategic reorientation, Maison Cartier has chosen ColorCrew as its preferred agency for the deployment of fragrance ambassadors in the Benelux.
As part of this partnership, ColorCrew supports Cartier boutiques with highly trained specialists who focus entirely on the fragrance category. The aim is clear: to strengthen the fragrance business and enhance the customer experience.
The ambassadors are deployed to complement the existing boutique teams, including at the PC Hooftstraat, De Bijenkorf and Luxemburg. Thanks to their expertise and targeted training, they contribute directly to conversion, brand perception and category growth.
With this partnership, Cartier is taking the next step in further expanding its position within the luxury fragrance segment.