Victoria Beckham Beauty chooses ColorCrew for its European retail expansion

Victoria Beckham Beauty chooses ColorCrew for its European retail expansion

Victoria Beckham Beauty has selected ColorCrew as its partner for the launch and expansion within European department stores.

The first events took place in Amsterdam (de Bijenkorf) and Berlin (KaDeWe).

ColorCrew takes care of the entire process:

  • Retail Coordination
  • Recruitment and training
  • Planning and staffing
  • Merchandising
  • Operational management

Thanks to its extensive experience in the luxury sector and within department stores, ColorCrew delivers a consistent, high-quality brand launch.